sales

7 Ways to Guarantee That Your Customers Never Buy From You Again

Submitted by Andrew B. Dickson on Mon, 11/26/2007 - 10:01am.

no dog poop sign

Too many companies treat their customers like crap. It’s frustrating and inexcusable. You don’t like being treated like crap, right?

So why treat your customers that way?

What are the 7 ways you can guarantee customers never buy from you again?
  1. Withhold information.....
  2. Use high-pressure sales tactics.....
  3. Rope-a-Dope marketing....
  4. Overcharging....
  5. Overwhelm people with options.....
  6. Make it hard for people to buy.....
  7. Assume the sale is done.....

IGOR naming guide

Submitted by Andrew B. Dickson on Tue, 11/06/2007 - 11:30pm.
What it is good for: 

Naming your products and business.  An important and somewhat challenging process.  Gives you a feel how the pros do it. 

Building the Perfect Beast: The Igor Naming Guide to Creating Product
and Company Names

We created the Igor Naming Guide in order to demystify the naming process.
In it we show how and why great product and company names work, when focus
groups and standard ways of thinking about them might have predicted otherwise.
Igor's own naming process is presented in excruciating but logical detail.

Source Link: 
http://www.igorinternational.com
Author & Source: 
igor
Date: 
12/17/2004
No votes yet

Brand Map

Submitted by Andrew B. Dickson on Tue, 11/06/2007 - 11:23pm.
What it is good for: 

Monster image of brand mapping and positioning. It will take a bit to digest this, but if you are in a consumer or highly visible B2B market, this will help you grasp building a killer identity.

!

Author & Source: 
Dubberly Design Office
Date: 
03/25/2001
No votes yet

Feasibility Checklist

Submitted by admin on Mon, 10/29/2007 - 10:30am.
What it is good for: 

Get a feel for what you should be examining in the current market. Revisit this document in the solution stage to measure where you are and where you can make progress.

Use this tool to identify strengths and weaknesses in your Business Plani and to
test your growth concept for feasibility.
Author & Source: 
Fast Trac, Ewing Marion Kauffman Foundation
Date: 
05/29/2001
No votes yet

9 Expand

Submitted by admin on Tue, 10/09/2007 - 6:10am.
What it is good for: 

Make and sell your produc to "real" customers- it's time for revenues.

Expand into Market(Step 9): Get
your product onto shelves or subscribers for your services.

Author & Source: 
StartPath
Date: 
02/21/2008
Average: 7 (1 vote)

6 Strategy

Submitted by admin on Tue, 10/09/2007 - 6:03am.
What it is good for: 

Crafting a plan to get to and capture the market.

Build a
Strategy(Step 6):

Author & Source: 
StartPath
Date: 
10/29/2007
Average: 7 (1 vote)
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